Come prepared with your own questions about data, metrics and decision-making, whether from your work, your studies, or the tensions you see between collecting data and actually acting on it.

In this expert-led fireside chat, you will explore why having more data so rarely leads to better decisions. Together with Jesús Herrera Machado, you will examine the gap between organisations that use data effectively and those that simply collect and report it: knowing which questions matter, connecting insights to business priorities, and balancing data with judgment, intuition and context.

Drawing on Jesús's experience as a Senior Data Scientist at Spotify, where he works within Core Infrastructure to optimise cloud resources at global scale, the conversation will explore common barriers to data-informed decision-making, why useful insights fail to change behaviour, and what it takes to build teams that turn analysis into real business value.