Find Your BUT: The ABT Pivot for Sustainability Leaders
Most sustainability messages fail not because the idea is weak, but because there's no tension. In this hands-on session we'll use the And-But-Therefore (ABT) framework to compress any complex idea or topic into a simple, single sentence that creates engagement. Each participant will leave having rewritten their own project or mission live. A simple, repeatable tool they'll be able to apply for future challenges.

Join us for this live session demo and play a part in our Challenge Owner recruitment process!