The quantity and diversity of products and services offered has increased tremendously and continues to do so. In line goes the increased complexity for buyers (and buying centers) to choose the perfect product or solution for the underlying problem. Inevitably, change in the product and service landscape also requires a change in sales approaches, skills, and mindset. Ultimately, a transition from simply pitching a product to guiding a prospect through a journey of problem identification, solution evaluation, and implementation is the result.

To master the new art of sales, Julia Thaller and Lisa Sasse want to provide insights in:

The importance and differentiating potential of service and service quality (in a world of increasing product similarity) 🌐

Asking the right questions and asking questions right to get to the core ❓

Including non-changeable surrounding circumstances (market dynamics, economic, environmental) and using them to your advantage 🔄

Understanding target companies, stakeholders, and decision dynamics (and realizing that, in the end, people sell to people) 👥

Join this event to find out more about mastering the art of sales! 🚀